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Course Description
This course is one of the WOW Academy Webmaster Core Courses. The point of this courseware is to build a strong understanding of E-Marketing. This course reveals the key requirements to successfully implement marketing strategies on the Internet from the point of view of both a Web marketer and a business seeking to build an E-Marketing presence. Topics covered in this course are listed below.

Course Details
Course Name :
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 E-Marketing
Certifications :  (WCW) (CWP) (CAW)
Course Cost :  $60.00 $45.00 Limited Time Offer
Course Author :  WebYoda, Inc.
Student Rating :  
Prerequisites :  Advanced XHTML

Course Syllabus
 Marketing 101
 Marketing Big Myth
 Fundamental Marketing Rules
 Marketing Demographics
 Branding 101
 Publicity Vs. Advertising
 Creating New Brand Categories
 Brand Extension Vs New Brands
 Choosing a Brand Name
 International Brand Concerns
 Banner Branding Vs. Click-Thrus
 Banner Terminology
 Banner Optimization
 Pay Per Click Vs Free Banners
 Using Banner Exchanges
 Search Engines Vs Directories
 Search Engine Basics
   Search Engine Optimization
 Link Popularity and Click Popularity
 1000 Search Engines
 Keyword Domain Names
 Misspelled Domain Names
 About Email Campaigns
 Direct Mail vs Direct Email
 Avoiding Spam Email
 Opt-out and Opt-in Email
 Purchased vs Rented Email Lists
 Building A Better Email
 Running Your Own Newsletter
 E-Promotions and Newsgroups
 Press Releases
 Using Affiliate Programs
 Building Your Own Affiliate Program

Testimonial
"I really enjoyed the E-Marketing course. Each lesson had short info sections and were pretty easy to understand and follow. The course flowed well and covered topics that I felt were relevant in today's competitive online market, like keywords, domain names, and search engine optimization to get more traffic to my website. I like that everything was self-paced but my instructor was just an email away if I had any questions."
Bob L. - E-Marketing Student 


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